September 26, 2014 (Tony Cartalucci - LocalOrg) - Ello, a social network alternative to Facebook is expanding its user base immensely, even as it remains in beta testing. Market watchers and tech trend analysts attribute the influx of users indicative of Facebook's waning popularity due to its invasive, profit-driven, monopolistic, and downright creepy conduct.
Facebook's incremental, manipulative policy and terms of use have been described as everything from a greedy business practice, to a government sanctioned means of mass manipulation and soft censorship.
It was inevitable that start-ups and activists would seek to offer Facebook users an alternative that allowed social media to be used as a tool of empowerment, not insidious manipulation and censorship. Ello appears to be tapping into that with its manifesto which states:
Your social network is owned by advertisers.
Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold.
We believe there is a better way. We believe in audacity. We believe in beauty, simplicity and transparency. We believe that the people who make things and the people who use them should be in partnership.
We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate — but a place to connect, create and celebrate life.In theory, not only does Ello's manifesto sound ideal, it is likely to attract a multitude of disillusioned Facebook users fed up with the big-tech's monopoly, but who have stayed aboard for a lack of a better alternative.
You are not a product.



